MBA Standards Board Editorial
Values & Guiding Writing Principles
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Welcome to our MBA Standards Board Editorial Values & Writing Guiding Principles Page
We are your trusted source for elevating the standards and quality of MBA education and credentials. At the MBA Standards Board, we are committed to reshaping the future of business education, providing through accredited colleges, both practical core curriculum and high-in-demand MBA skillsets, specializations and CE courses that distinguish our MBA program over all others.
At the MBA Standards Board, we’re not just another soulless corporation chasing profits at any cost. We’re on a mission to revolutionize the way business leaders are made, and we need the best and brightest minds to make it happen.
We’re not interested in just filling seats with warm bodies. We want our team members to be passionate, driven, and ready to shake things up. We don’t care where you come from or what fancy degrees you have. What matters is what skills you bring to the table.
We’re building a team of mavericks, disruptors, and visionaries who aren’t afraid to challenge the status quo. We want people who think big. If you’re the type who’s always asking “why?” and “what if?”, then you’ll fit right in.
Our Editorial Values & Guiding Principles Editorial Values
Independence and Integrity: The MBA Standards Board must maintain the highest standards of editorial independence and integrity. All content, standards, and decisions should be free from bias, conflicts of interest, or undue influence from external parties. The Board should uphold the principles of ethical journalism and transparent, impartial reporting and analysis.
Commitment to Excellence: A dedication to excellence in graduate management education should infuse all aspects of the Board’s work. Standards and content must reflect current best practices and emerging trends, equipping MBA graduates with the knowledge and skills to succeed in a dynamic global business environment. Rigorous research, expert insights, and continuous improvement are essential.
Objectivity and Impartiality: The MBA Standards Board must approach its work with strict objectivity and impartiality. Standards, certifications, and publications should be developed through a fair, balanced process that considers diverse perspectives and stakeholder needs. Decisions must be grounded in facts, data, and established best practices rather than subjective opinions or special interests.
Transparency and Accountability: Transparency about the Board’s standards, methodologies, decision-making processes, and potential limitations is essential for maintaining public trust. The Board should provide clear information about how standards are set and measured, how programs are evaluated, and the qualifications and expertise of those involved. Errors or needed updates must
be promptly communicated and corrected.
Inclusivity and Global Mindset: The MBA Standards Board should strive to represent the diversity of the global graduate management education community in its work and perspectives. Standards and content should be relevant and applicable across
geographic and cultural contexts. Seeking out and amplifying diverse voices is essential for setting standards that drive innovation and expand opportunity in business education worldwide.
Writing Standards including Google Core Guidelines
Clarity and Precision: The MBA Standards Board’s writing must be clear, concise, and precise. Eliminate jargon in favor of plain language that can be easily understood by a broad audience of business school administrators, faculty, students, employers, and other stakeholders. Use direct, active voice and logical organization to convey key points effectively.
Authoritative Voice: All MBA Standards Board publications should be written in an authoritative, confident voice that conveys expertise and credibility. Claims and recommendations must be well-supported by research, data, and real-world examples. The writing style should be professional and fact-based, inspiring trust in the Board’s standards and insights.
Consistency and Cohesiveness: A consistent writing style, tone, and terminology should be used across all Board publications and communications. Develop and adhere to an in-house style guide that sets standards for grammar, punctuation, formatting,
and commonly used terms. Cohesiveness is essential for reinforcing the Board’s distinct brand voice and identity.
Accuracy and Attribution: Factual accuracy is paramount in the MBA Standards Board’s writing. All claims, statistics, and examples must be rigorously fact-checked against reliable sources. Proper attribution through citations and references
is essential for transparency and credibility. Promptly address any errors through visible corrections and editor’s notes.
Actionable Insights: The MBA Standards Board’s writing should go beyond information-sharing to provide actionable insights and practical guidance. Focus on the real-world applications and impact of the Board’s standards and recommendations. Provide concrete examples, case studies, and best practices to help business school leaders and other stakeholders translate insights into
results.
Globally Accessible Language: As a global organization, the MBA Standards Board must ensure its writing is accessible and relevant to an international audience. Avoid references or idioms that may not translate across cultures. When using examples, strive to represent a variety of geographic and institutional contexts. Consider providing translations of key publications when possible.
Continuous Improvement: Regularly gather feedback from stakeholders on the clarity, relevance, and usefulness of the Board’s written standards and publications. Use this input to identify areas for improvement and to evolve the writing style and content to meet changing audience needs. Invest in ongoing editorial training and skill development for all writers and contributors.
Questions we ask when reviewing Correspondent Articles:
· Does the content provide original information, reporting, research or analysis?
· Does the content provide a substantial, complete or comprehensive description of the topic? This is why we want articles with 1,500 words minimum.
· Does the content provide insightful analysis or interesting information that is beyond obvious?
· If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
· Does the headline and/or page title provide a descriptive, helpful summary of the content?
· Does the headline and/or page title avoid being exaggerating or shocking in nature? No common click bait words in titles.
· Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
· Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
· Expertise questions.
· Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
· If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
· Is this content written by an expert or enthusiast who demonstrably knows the topic well?
· Is the content free from easily-verified factual errors?
· Would you feel comfortable trusting this content for issues relating to your money or your life?
· Presentation and production questions.
· Is the content free from spelling or stylistic issues?
· Was the content produced well, or does it appear sloppy or hastily produced?
· Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
· Does the content have an excessive amount of ads that distract from or interfere with the main content?
· Does content display well for mobile devices when viewed on them?
· Comparative questions.
· Does the content provide substantial value when compared to other pages in search results?
· Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?
· Quality raters guidelines and EAT. EAT stands for Expertise, Authoritativeness and Trustworthiness. “Reading the guidelines above may help you assess how your content is doing from an E-A-T perspective and improvements to consider, “Google said.
By upholding these editorial values and writing standards, the MBA Standards Board can establish itself as the authoritative global voice on graduate management education quality and innovation. Consistent, credible, and impactful written communications are essential for advancing the Board’s mission of setting the standard for world-class MBA programs that develop principled, agile leaders.
As an organization committed to the power of business as a force for good, the MBA Standards Board must lead by example in its own editorial practices. Transparency, integrity, and excellence in all published content will help build public trust in the Board’s standards and certifications. By extension, this will elevate the reputation and value of the MBA degree in the eyes of students, employers, and society at large.
Embracing a global, inclusive perspective in both the development and communication of standards is also critical in today’s interconnected world. The MBA Standards Board has an opportunity and responsibility to highlight and amplify diverse
voices and approaches that are shaping the future of management education. Seeking out and celebrating a wide range of international examples and innovations will enrich the Board’s work and ensure its relevance to business schools and students worldwide.
Ultimately, the MBA Standards Board’s editorial values and writing standards must always circle back to its core mission of driving excellence and impact in graduate management education. Every publication, from certification guidelines to thought leadership articles, should be laser-focused on empowering business schools to develop ethical, agile leaders equipped to meet the challenges and opportunities of the 21st century. By holding itself to the highest standards of editorial integrity, the Board can lead the way in ensuring the MBA remains the gold standard for business leadership education. We honor the Society of Professional Journalists’ Code of Ethics
If you believe you can exceed our high bar for professional writing and desire to become one of our Correspondent Editors or Correspondent Writers, then please send us your resume to [email protected]
Welcome to our MBA Standards Board Editorial Values & Guiding Principles page. We are your trusted source for elevating the standards and quality of MBA education and credentials. At the MBA Standards Board, we are committed to reshaping the future of business education, providing through accredited colleges, both practical core curriculum and high-in-demand MBA skillsets, specializations and CE courses that distinguish our MBA program over all others.
At the MBA Standards Board, we’re not just another soulless corporation chasing profits at any cost. We’re on a mission to revolutionize the way business leaders are made, and we need the best and brightest minds to make it happen.
We’re not interested in just filling seats with warm bodies. We want our team members to be passionate, driven, and ready to shake things up. We don’t care where you come from or what fancy degrees you have. What matters is what skills you bring to the table.
We’re building a team of mavericks, disruptors, and visionaries who aren’t afraid to challenge the status quo. We want people who think big. If you’re the type who’s always asking “why?” and “what if?”, then you’ll fit right in.
Our Editorial Values & Guiding Principles Editorial Values
Independence and Integrity: The MBA Standards Board must maintain the highest standards of editorial independence and integrity. All content, standards, and decisions should be free from bias, conflicts of interest, or undue influence from external parties. The Board should uphold the principles of ethical journalism and transparent, impartial reporting and analysis.
Commitment to Excellence: A dedication to excellence in graduate management education should infuse all aspects of the Board’s work. Standards and content must reflect current best practices and emerging trends, equipping MBA graduates with the knowledge and skills to succeed in a dynamic global business environment. Rigorous research, expert insights, and continuous improvement are essential.
Objectivity and Impartiality: The MBA Standards Board must approach its work with strict objectivity and impartiality. Standards, certifications, and publications should be developed through a fair, balanced process that considers diverse perspectives and stakeholder needs. Decisions must be grounded in facts, data, and established best practices rather than subjective opinions or special interests.
Transparency and Accountability: Transparency about the Board’s standards, methodologies, decision-making processes, and potential limitations is essential for maintaining public trust. The Board should provide clear information about how standards are set and measured, how programs are evaluated, and the qualifications and expertise of those involved. Errors or needed updates must
be promptly communicated and corrected.
Inclusivity and Global Mindset: The MBA Standards Board should strive to represent the diversity of the global graduate management education community in its work and perspectives. Standards and content should be relevant and applicable across
geographic and cultural contexts. Seeking out and amplifying diverse voices is essential for setting standards that drive innovation and expand opportunity in business education worldwide.
Writing Standards including Google Core Guidelines
Clarity and Precision: The MBA Standards Board’s writing must be clear, concise, and precise. Eliminate jargon in favor of plain language that can be easily understood by a broad audience of business school administrators, faculty, students, employers, and other stakeholders. Use direct, active voice and logical organization to convey key points effectively.
Authoritative Voice: All MBA Standards Board publications should be written in an authoritative, confident voice that conveys expertise and credibility. Claims and recommendations must be well-supported by research, data, and real-world examples. The writing style should be professional and fact-based, inspiring trust in the Board’s standards and insights.
Consistency and Cohesiveness: A consistent writing style, tone, and terminology should be used across all Board publications and communications. Develop and adhere to an in-house style guide that sets standards for grammar, punctuation, formatting,
and commonly used terms. Cohesiveness is essential for reinforcing the Board’s distinct brand voice and identity.
Accuracy and Attribution: Factual accuracy is paramount in the MBA Standards Board’s writing. All claims, statistics, and examples must be rigorously fact-checked against reliable sources. Proper attribution through citations and references
is essential for transparency and credibility. Promptly address any errors through visible corrections and editor’s notes.
Actionable Insights: The MBA Standards Board’s writing should go beyond information-sharing to provide actionable insights and practical guidance. Focus on the real-world applications and impact of the Board’s standards and recommendations. Provide concrete examples, case studies, and best practices to help business school leaders and other stakeholders translate insights into
results.
Globally Accessible Language: As a global organization, the MBA Standards Board must ensure its writing is accessible and relevant to an international audience. Avoid references or idioms that may not translate across cultures. When using examples, strive to represent a variety of geographic and institutional contexts. Consider providing translations of key publications when possible.
Continuous Improvement: Regularly gather feedback from stakeholders on the clarity, relevance, and usefulness of the Board’s written standards and publications. Use this input to identify areas for improvement and to evolve the writing style and content to meet changing audience needs. Invest in ongoing editorial training and skill development for all writers and contributors.
Questions we ask when reviewing Correspondent Articles:
· Does the content provide original information, reporting, research or analysis?
· Does the content provide a substantial, complete or comprehensive description of the topic? This is why we want articles with 1,500 words minimum.
· Does the content provide insightful analysis or interesting information that is beyond obvious?
· If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
· Does the headline and/or page title provide a descriptive, helpful summary of the content?
· Does the headline and/or page title avoid being exaggerating or shocking in nature? No common click bait words in titles.
· Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
· Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
· Expertise questions.
· Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
· If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
· Is this content written by an expert or enthusiast who demonstrably knows the topic well?
· Is the content free from easily-verified factual errors?
· Would you feel comfortable trusting this content for issues relating to your money or your life?
· Presentation and production questions.
· Is the content free from spelling or stylistic issues?
· Was the content produced well, or does it appear sloppy or hastily produced?
· Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
· Does the content have an excessive amount of ads that distract from or interfere with the main content?
· Does content display well for mobile devices when viewed on them?
· Comparative questions.
· Does the content provide substantial value when compared to other pages in search results?
· Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?
· Quality raters guidelines and EAT. EAT stands for Expertise, Authoritativeness and Trustworthiness. “Reading the guidelines above may help you assess how your content is doing from an E-A-T perspective and improvements to consider, “Google said.
By upholding these editorial values and writing standards, the MBA Standards Board can establish itself as the authoritative global voice on graduate management education quality and innovation. Consistent, credible, and impactful written communications are essential for advancing the Board’s mission of setting the standard for world-class MBA programs that develop principled, agile leaders.
As an organization committed to the power of business as a force for good, the MBA Standards Board must lead by example in its own editorial practices. Transparency, integrity, and excellence in all published content will help build public trust in the Board’s standards and certifications. By extension, this will elevate the reputation and value of the MBA degree in the eyes of students, employers, and society at large.
Embracing a global, inclusive perspective in both the development and communication of standards is also critical in today’s interconnected world. The MBA Standards Board has an opportunity and responsibility to highlight and amplify diverse
voices and approaches that are shaping the future of management education. Seeking out and celebrating a wide range of international examples and innovations will enrich the Board’s work and ensure its relevance to business schools and students worldwide.
Ultimately, the MBA Standards Board’s editorial values and writing standards must always circle back to its core mission of driving excellence and impact in graduate management education. Every publication, from certification guidelines to thought leadership articles, should be laser-focused on empowering business schools to develop ethical, agile leaders equipped to meet the challenges and opportunities of the 21st century. By holding itself to the highest standards of editorial integrity, the Board can lead the way in ensuring the MBA remains the gold standard for business leadership education. We honor the Society of Professional Journalists’ Code of Ethics
If you believe you can exceed our high bar for professional writing and desire to become one of our Correspondent Editors or Correspondent Writers, then please send us your resume to [email protected]
